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Top 10 Best Books On E-Commerce

The cheapest way to succeed is to learn every day, but especially from the experiences of others. Not only that, but it can be a shortcut to an insight that would otherwise take a long time to obtain. Books are exactly that: years, if not decades, of experiments, lessons, mistakes, and wise moves compressed into about a certain number of pages. Save this list of the best books on E-Commerce and begin with a book that resonates with what you want to focus on next in your ecommerce business or professional development—and dive in.

  • One Click

  • Launch

  • Don’t Make Me Think

  • The New Rules of Marketing and PR

  • SEO 2022

  • Jab, Jab, Jab, Right Hook

  • The Everything Store

  • Ecom Hell

  • E-commerce Get It Right!

  • Purple Cow

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1. One Click

Richard L. Brandt is an award-winning journalist who has covered Silicon Valley for over two decades. He is well-known in the technology community as a former BusinessWeek correspondent who won a National Magazine Award.

Amazon is the most powerful ecommerce company in the world today. Amazon has grown tremendously in size, services, and revenue since its inception in 1995. Amazon is a wizardry that makes it the most sought-after successful company by every ecommerce savvy person. One Click delves into the origins of Amazon and how it grew into the multibillion-dollar corporation that it is today. Among the best books on E-Commerce, it is a must-read for anyone looking to make a name for themselves in the world of ecommerce.

Amazon's business model is deceptively simple: make online shopping so simple and convenient that customers will not hesitate. The button on every page almost sums it up: "Buy now with one click."

Why is Amazon so successful? Much of it is due to Jeff Bezos, the company's founder and CEO, whose distinct combination of personality traits and business strategy has propelled Amazon to the top of the online retail world. Bezos's rise from computer nerd to world-changing entrepreneur is chronicled by Richard Brandt.

Brandt has uncovered how Bezos makes decisions through interviews with Amazon employees, competitors, and observers. The ongoing evolution of Amazon is a case study in how to reinvent an entire industry, and it is one that businesses today ignore at their peril.

Author: Richard L. Brandt

Link to buy: https://www.amazon.com/One-Click-Jeff-Bezos-Amazon-com/dp/1591845858

Ratings: 4.1 out of 5 stars (from 293 reviews)

Best Sellers Rank: #179,964 in Books

#304 in Company Business Profiles (Books)

#378 in E-commerce Professional (Books)

#504 in Business Professional's Biographies


2. Launch

Jeff Walker launched his first online business in 1996, when the Internet was still in its infancy. He began teaching his launch techniques to others in 2004 after spending eight years honing his craft in a variety of niches. Jeff literally invented the online launch model, and he has now taught the model to thousands of clients, who have generated over $500 million in sales across hundreds of niches.

"Launch" will help you build your business quickly. Whether you already have a business or are looking to start one, this is a recipe for success. Consider this: what if you could launch like Apple or the major Hollywood studios? What if your prospects eagerly anticipated the day when they could purchase your product? What if you could create such strong market positioning that you effectively eliminated your competition? And you could do all of that regardless of how small your company or budget is?

Jeff Walker has been creating hugely successful online launches since 1996. He quickly developed an underground process for launching new products and businesses with unprecedented success after bootstrapping his first Internet business from his basement.

But the success train had only just begun—-when he began teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses began doing launches that resulted in tens of thousands, hundreds of thousands, and even millions of dollars in sales.

"Launch" is the treasure map into that world—-an almost hidden world of digital entrepreneurs who create cash-on-demand paydays through product and business launches. It is ideal for anyone, whether they are aspiring ecommerce store owners or seasoned ecommerce experts.

Whether you have an existing business, a service-based business and want to develop your own products to leverage your time and impact, or you're just starting out, this is how you get started quickly. This is the formula for massive success. Now the question is, will you start slowly and gradually fade away? Or are you prepared for a launch that will alter the course of your company and your life?

Author: Jeff Walker

Link to buy: https://www.amazon.com/Launch-Internet-Millionaires-Anything-Business/dp/1630470171/

Ratings: 4.5 out of 5 stars (from 2332 reviews)

Best Sellers Rank: #50,817 in Books

#65 in Web Marketing (Books)

#114 in E-commerce Professional (Books)

#424 in Entrepreneurship (Books)


3. Don’t Make Me Think

Steve Krug is best known for his book Don't Make Me Think: A Common Sense Approach to Web Usability, which is now in its third edition and has sold over 600,000 copies. Ten years later, he mustered the courage to pen another: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems. The books are based on his 30+ years of experience as a usability consultant for clients such as Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many more.

Don't Make Me Think is one of the best books on E-Commerce because it will completely change your mindset. It forces you to consider things through the eyes of a usability expert. The main goal of this book is to establish that when people visit your site, they should not think at all - only then will your design and navigation be considered successful. It's a short book that's succinctly written and easy to understand, and it's appropriate for both new and experienced entrepreneurs.

Don't Make Me Think, first published in 2000, has been relied on by hundreds of thousands of Web designers and developers to help them understand the principles of intuitive navigation and information design. It's one of the best-loved and most recommended books on the subject, and it's witty, commonsensical, and eminently practical.

Now, with updated examples and a new chapter on mobile usability, Steve returns with a fresh perspective to reexamine the principles that made Don't Make Me Think a classic. And it's still short, well-illustrated, and, most importantly, enjoyable to read.

If you've already read it, you'll discover why Don't Make Me Think is so important to Web designers and developers all over the world. If you haven't read it, you'll understand why so many people believe it should be required reading for anyone who works on websites.

Author: Krug Steve

Link to buy: https://www.amazon.com/dp/B00HJUBRPG

Ratings: 4.6 out of 5 stars (from 2516 reviews)

Best Sellers Rank: #27,810 in Kindle Store

#1 in User Experience & Usability

#2 in Web Site Design

#2 in Computer Graphic Design


4. The New Rules of Marketing and PR

David Meerman Scott has written ten books, including Real-Time Marketing & Public Relations, The New Rules of Sales & Service, and Newsjacking. David's popular blog, advisory work with fast-growing companies, and international speaking engagements provide him with a unique perspective on how businesses are implementing new strategies to reach buyers directly and in real time.

The crux of The New Rules of Marketing and PR is that there has been a paradigm shift in which traditional forms of advertising are rapidly dying and losing their effectiveness. Meanwhile, new media, which focuses on low-cost channels such as search engines, social media, and blogs, has become extremely effective and is ideal for reaching a large audience.

Embracing these mediums and understanding how to use them effectively is critical for success in the digital age. Scott provides excellent advice on how to do this, as well as several examples, "so you can confidently market any product, service, or idea — for a fraction of the cost of traditional marketing and PR programs." So, if you're on a tight budget but still want to make a big impression, this is a book you should read.

It spent six months on the BusinessWeek bestseller list and has been used as a marketing success template by hundreds of colleges and universities around the world. The New Rules of Marketing and PR was first published in 2007, but has since been revised six times to reflect changes and updates that have occurred over the years.

Author: David Meerman Scott

Link to buy: carousell.sg

Ratings: 4.5 out of 5 stars (from 226 reviews)

Best Sellers Rank: #620,870 in Books

#220 in Public Relations (Books)

#419 in Direct Marketing (Books)

#1,910 in Sales & Selling (Books)


5. SEO 2022

Adam Clarke, the #1 best-selling author in SEO, search engine optimization, and Internet marketing, has achieved thousands of top search engine rankings for more than ten years. Adam Clarke, who is Google Ads and Analytics certified, has advised SEO clients ranging from small family-owned businesses to international corporations, including leading hotel chains, iconic fashion brands, fast-growing startups, and more.

"A search engine is the starting point for 93% of online experiences." As a result, it should go without saying that having a search presence is critical to the success of an e-commerce store.

This is your ticket to putting your brand in front of your target audience and driving organic traffic to your website on a consistent basis. There are numerous SEO books available, but this one by SEO and online marketing expert Adam Clarke is one of the best books on E-Commerce.

SEO 2022 will walk you through the search engine optimization techniques used to grow countless websites online, the exact steps to rank high in Google, and how to get a ton of customers, regardless of your background.

This SEO book contains the following sections:

  • SEO explained in simple terms for beginners to advanced users.
  • The inner workings of Google's algorithm and how it determines search results
  • How to find "money" keywords that will drive traffic to your website.
  • Clever methods for getting local businesses to rank high in local SEO.
  • How to get free coverage in the mainstream media.
  • Three free resources for expert SEO and Internet marketing advice worth thousands of dollars.
  • A simple step-by-step checklist and video tutorials that are only available to readers.

Author: Adam Clarke

Link to buy: https://www.amazon.com/Search-Optimization-Internet-Marketing-Strategies/dp/B09LGW33Q8/

Ratings: 4.4 out of 5 stars (from 1577 reviews)

Best Sellers Rank: #74,864 in Books

#7 in Online Internet Searching

#9 in Search Engine Optimization

#96 in Web Marketing (Books)


6. Jab, Jab, Jab, Right Hook

Gary Vaynerchuk is a multi-millionaire entrepreneur and one of the original "OGs" of digital marketing. He's also a legitimate social media influencer, with 7.8 million Instagram followers alone. So he definitely has the credentials to write a book about social media success. And he does it with Jab, Jab, Jab, Right Hook. It all comes down to mastering the art of communicating with your customers on social media and standing out from the crowd.

Networks come and go, but knowing what users respond to and how to connect with them is timeless. The information is still relevant and provides firsthand insight from someone who clearly knows what they're talking about. Consider the advantage that e-commerce brands with active social media followings have over those that do not.

Gary Vaynerchuk shares advice on how to connect with customers and beat the competition in Jab, Jab, Jab, Right Hook. The book asserts the importance of social media marketing in today's landscape while also providing a winning blueprint for building an engaging community that will pay off in the long run. We all want sales, but we earn the right to ask for something in return by first providing value to our audience.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

Whether you want to learn how to create content specifically for a social media platform or how to build an Instagram following from the ground up, you'll find something useful here. This book will point you in the right direction, allowing you to quickly grow your following and avoid wasting time on tried-and-true strategies.

Author: Gary Vaynerchuk

Link to buy: https://www.amazon.com/Jab-Right-Hook-Story-Social/dp/006227306X/

Ratings: 4.6 out of 5 stars (from 2537 reviews)

Best Sellers Rank: #28,649 in Books

#37 in Web Marketing (Books)

#60 in E-commerce Professional (Books)

#249 in Entrepreneurship (Books)


7. The Everything Store

Brad Stone is Bloomberg News' senior executive editor of global technology and the author of the New York Times best-selling book The Everything Store: Jeff Bezos and the Age of Amazon. He has been covering Silicon Valley for over 15 years and currently resides in San Francisco.

Jeff Bezos knows how to win in the world of e-commerce. He transformed Amazon from a small-scale online bookstore to a behemoth that accounts for nearly half of all online sales—45 percent as of 2019.

While The Everything Store is a biography rather than an e-commerce marketing book, it is an excellent resource for learning how to thrive from one of the true industry titans. It will give you a great perspective and is ideal for new digital entrepreneurs who want to get started on the right foot.

Amazon.com began by sending books through the mail. But its visionary founder, Jeff Bezos, was not satisfied with simply being a bookseller. He envisioned Amazon as the "everything store," with limitless selection and seductive convenience at dizzyingly low prices. To accomplish this, he established a corporate culture of unwavering ambition and secrecy that has never been broken. Until now, that is. Brad Stone had unprecedented access to current and former Amazon employees, as well as Bezos family members, providing readers with the first in-depth, behind-the-scenes look at life at Amazon. Bezos is a private man in comparison to the other elite innovators in technology, such as Jobs, Gates, and Zuckerberg. However, he is notable for his restless pursuit of new markets, leading Amazon into risky new ventures such as the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing.

The Everything Store will be the revealing, definitive biography of the company that made one of the Internet's first and largest bets, forever changing the way we shop and read. The book is regarded as one of the best books on E-Commerce.

Author: Brad Stone

Link to buy: https://www.amazon.com/gp/aw/d/0316219282/

Ratings: 4.6 out of 5 stars (from 5189 reviews)

Best Sellers Rank: #29,179 in Books

#54 in Company Business Profiles (Books)

#64 in E-commerce Professional (Books)

#114 in Business Professional's Biographies


8. Ecom Hell

Shirley Tan is an ecommerce enthusiast who began as an early internet retailing pioneer. She has hands-on experience establishing and growing ecommerce businesses. She comes from a family of entrepreneurs and has worked in retail for over 20 years, specifically in ecommerce for over 14 years. She started two businesses in college and grew both of them into profitable ventures.

Shirley Tan wants to share what she learned in ecommerce with you in Ecom Hell so you don't get burned! Shirley Tan began her ecommerce venture on a shoestring budget and later sold it to a NASDAQ-listed corporation. She created systems and efficiencies that made her company extremely profitable and a desirable acquisition target. In Ecom Hell, she shares the lessons she learned.

Ecom Hell is intended for entrepreneurs building ecommerce businesses, adventurers considering an ecommerce adventure, technically savvy executives looking for an insider's guide, information technology professionals looking to benchmark their ecommerce business practice, and anyone interested in getting a good understanding of what really goes on in an e-commerce business. The book is packed with advice and checklists on what it takes to start, run, and grow a business, and it will quickly become a go-to resource for managers and employees!

Here are some of the benefits of Ecom Hell:

  • Determines which areas of ecommerce to FOCUS on in order to maximize revenue and growth.
  • The seven category metrics that drive EVERY ecommerce business, as well as how to measure them to win.
  • The ten most common ecommerce mistakes and how to avoid them to increase your chances of success in ecommerce.
  • Simple steps for selecting niche markets, such as winning racehorses, so you can tell the winners from the losers.
  • Checklist detailing what to look for in an ecommerce platform.
  • 11 suggestions for increasing website conversions.

Are you thinking about starting your own ecommerce business? Shirley's Ecom Hell walks you through the intricacies of running an ecommerce company. It provides an inside look at what can make or break your ecommerce business. Ecom Hell walks you through the following steps:

  • How to get started on a shoestring budget so you have plenty of resources to fund your expansion.
  • How to "cherry pick" your opponents so that you ALWAYS win in a head-to-head competition.
  • How to avoid the "slow start" by purchasing an existing ecommerce business.
  • How to sell your company so you can retire with financial security.

Author: Shirley Tan

Link to buy: https://www.amazon.com/Ecom-Hell-Ecommerce-Without-Getting-ebook/dp/B00DIIAH22

Ratings: 4.6 out of 5 stars (from 115 reviews)

Best Sellers Rank: #1,110,849 in Kindle Store

#747 in Internet Marketing

#861 in Web Marketing (Kindle Store)

#1,933 in Web Marketing (Books)


9. E-commerce Get It Right!

Ian Daniel has built, operated, and then sold five profitable e-commerce and information site business networks (totaling 35+ sites). He has also built, managed, consulted on, and SEO engineered many more websites for satisfied clients. He wrote the book E-commerce Get It Right!

Written with no holds barred... This new, exclusive, and timeless Step-by-Step E-commerce Guide will teach you everything you need to know about running a successful online store and website. Whether you're starting an e-commerce business or have an existing e-commerce business or website that is struggling to make a profit, this book is literally packed full of the latest tried, tested, and trusted insider secrets, key strategies, and practical tips - proven over a 14-year period to generate explosive sales and profits.

In their first three years online, the majority of e-commerce websites (shopping websites) and e-commerce businesses make no money. Such is the steep learning curve and experience required to build a successful e-commerce website and business in your product category, market, or niche.

In E-commerce Get It Right!, you'll discover:

  • How to Build and Launch a Supercharged E-commerce Website and Business in Record Time!
  • How to Get High-Quality, Purchase-Ready Visitors!
  • How to Turn More of These Visitors Into Customers!
  • How to Rejuvenate a Failing E-commerce Website and Business!
  • How to Accelerate Your Learning and Avoid Pitfalls!
  • And Everything Else You Need to Know About E-Commerce Success!

E-commerce is a thriving industry that is rapidly expanding, with many e-commerce businesses stealing market share from traditional offline retail businesses. Regardless of the economy, your background, age, or experience, now is the time to take advantage of this accelerated startup opportunity. With E-commerce Get It Right!, you'll learn how to quickly get up and running with your own e-commerce website and e-commerce business.

Author: Ian Daniel

Link to buy: https://www.amazon.com/gp/aw/d/0956526209/

Ratings: 4.3 out of 5 stars (from 167 reviews)

Best Sellers Rank: #1,226,831 in Kindle Store

#90 in Home-Based Business Sales & Selling

#114 in E-Commerce (Kindle Store)

#212 in Auctions & Small Business


10. Purple Cow

Seth Godin is the author of nineteen international best-sellers that have been translated into over 35 languages and have altered people's perspectives on marketing and work. Unleashing the Ideavirus was the most popular ebook ever published for a long time, and Purple Cow is the best-selling marketing book of the decade.

Today, you only have two options: be remarketed or be invisible. When the market is saturated with so many options, and customers no longer have to seek their needs but their wants, traditional marketing's many "Ps" (pricing, promotion, place, permission, to name a few) no longer work. Godin does an excellent job of convincing us right from the start of the book that: no matter how well we do, we are just invisible among thousands of similar products, unless we are a Purple Cow - something extraordinary and remarkable that stands out from the crowd.

To win the market, the author of Purple Cow encourages us to put a "purple cow" into everything we build, from product to marketing. In e-Commerce, for example, having a product, designing a website, or providing a service that is truly noticeable will save you a lot of time and effort in getting traffic and optimizing conversion. Everyone will seek you out if your product and service are exceptional. This book is an excellent source of inspiration for any modern entrepreneur seeking to make a difference in today's world.

Author: Seth Godin

Link to buy: https://www.amazon.com/gp/aw/d/014101640X/

Ratings: 4.5 out of 5 stars (from 2406 reviews)

Best Sellers Rank: #14,654 in Books

#1 in Product Management